Defending Your Artistic Creations and Empowering Your Customers In today’s digital age, where the sharing and distribution of creative works has become effortless, artists and creatives face numerous challenges in safeguarding their intellectual property. To protect their creations, one valuable tool they can employ is the use of watermarks on images shared online. Let’s explore Read More
Choice paralysis: More isn’t always better.
Marketers often believe that offering a wider range of options increases the likelihood of customers making a purchase. For example, having 50 different styles of hats rather than just two can improve the chances of shoppers finding a suitable one. However, research has proven that too much choice can have negative consequences. Customers may be Read More
The importance of good photos for craft show applications.
Craft shows present a valuable opportunity for artisans and makers to showcase their creations and connect with potential customers. However, to secure a spot at a professionally operated show, you need to apply, and these shows are usually curated. That means that not every applicant will be accepted, as the organizers will carefully select which Read More
How to never miss important email: Safe Sender Lists
In today’s digital age, email has become an integral part of our communication process. We rely on it for work, school, and personal matters. However, sometimes important emails can get lost in spam or junk folders, which can be frustrating and even costly. To prevent this from happening, you can add email addresses to a Read More
How to Block Scammers from your Facebook Page
There are a seemingly never ending number of profiles that are still making the rounds on Facebook trying to scam makers and vendors on event pages. While we do not always know if the owner of the profile making the scam posts are the actual scammers, or if they have fallen victim to scammers gaining Read More
How to spot a craft show or market scam!
The past couple of years has seen a dramatic increase in the number of craft shows or market scams being conducted on social media. Facebook is not the only arena where we see these kinds of scams taking place, but it is prevalent on that platform. Reporting the fake profiles and trying to ensure fake Read More